Confess Your Sins, Founders: The Startup URL Reckoning Nobody Saw Coming
For years, tech founders convinced themselves that unspellable, vowel-starved domain names were a badge of disruptive genius. Now, quietly and with considerable embarrassment, many of them are admitting the URL was the problem all along. We investigated the great domain name retreat—and checked in with ourselves to confirm we have absolutely no plans to join it.